Mcdonalds Research Paper Example | Topics and Well Written Essays - 1250 words

Mcdonalds - Research Paper Example The company supports several projects established to do social good to the people under the title of social corporate responsibility. A company is considered doing social good when it creates social value through its productive cooperation with stakeholders (Pies, Beckman and Hielscher 269). Managing several subsidiaries and affiliates of the company has caused the company to adopt interactive management, leadership, and organizational styles. Walt Disney World Company is market share oriented; the company therefore uses integrated communication strategies in its advertisement methods. Business Ethics and Social Responsibility Business ethics is a form of professional code of conduct that examines moral principles and problems that arise in the business environment. Business ethics applies to all aspects of a business environment and is beneficial to the conduct of people and entire operation of the organization. Corporate ethics have both normative and descriptive dimensions. The fi eld of business practice and specialization adopts the normative dimensions, while the academics seeking to understand behavior of business employ the descriptive dimension of ethics. The primary objective of social responsibility is to create value for the community (Pies, Beckman and Hielscher 269). ... The company provides equal opportunities for all employees and recruitment applicants without discriminating them because of race, disability, religion, sexual orientation, color, national origin, marital status, or other basis that is against the federal law. Employees are prohibited from harassing any other employee, guest, or other person for reasons that are in contradiction with the law. Corporate social responsibility is a form of corporate self-regulation that businesses integrate into their business models to monitor and ensure their active compliance with the spirit of law, international norms, and ethical standards. Walt Disney World Company participates in doing social good to the people beyond the legal requirements and interests of the company (Barth 1). The company participates in eliminating the undesirable consequences associated with environmental and social issues. The company’s corporate citizenship goals include inspiring communities, kids, employees and pa rents in order to make long-lasting and positive change in the world (Barth 2). The Disney Friends for Change program, which operates in nineteen countries, has attracted two million and five hundred thousand kids to pledge for the environment. Other programs hosted by Disney in relation to corporate social responsibility include Disney Magic of Healthy Living, Disney’s Climate Solutions Fund, and Disney’s Human Rights Policy Statement. Management, Leadership and the Internal Organization Management refers to the act of coordinating people’s efforts to accomplish the desired goals and objectives of the organization. The management focuses on effective and efficient