Macbeth Analysis Essay

How is one able to control his or her emotions when the surrounding environment is influencing one personally? Lady Macbeth finds the answer to this simple; impossible. Lady Macbeth continues to be controlled by others subconsciously whether it is through her own control, other actions or pure guilt. The actions of characters and events that occur in William Shakespeare’s Macbeth affect the life and mental wellness of Lady Macbeth directly and cause her to digress from dominant to voyeur, and then finally to victim, causing the play to be more enticing. To start, Lady Macbeth is a dominant, deceiving and determined woman. For example, Lady Macbeth’s dominance and control are shown when she and Macbeth are discussing the plan for King Duncan’s murder. Lady Macbeth says, â€Å"Your hand, your tongue; look like th’innocent flower,/ But be the serpent under’t.† (1.5.64-65). Lady Macbeth’s control is revealed when she says this because she is openly manipulating Macbeth and telling him how to act and what to do. Also, Lady Macbeth’s dominance is shown while she and Macbeth discuss the murder of Duncan. Lady Macbeth says, â€Å"We fail?/ But screw your courage to the sticking-place† (1.7.59-60). When Lady Macbeth says this she shows the audience that she is able to overpower her husband’s courage with her own. Another example of Lady Macbeth’s persona is when she uses her ability to deceive while talking with Duncan upon his arrival to her castle. Lady Macbeth says to Duncan, â€Å"All our service,/ In every point twice done then done double† (1.6.16-17). Her deception is proved when she says this because she is acting like a pleasant host to Duncan’s face but her motives are much less than pleasant. The deception Lady Macbeth shows while talking to Duncan is successful when Duncan falls for it with no suspicion. This is proved when Duncan says, â€Å"Give me your hand;/ Conduct me to mine host: we love him highly/ and shall continue our graces towards him./ By your leave hostess.† Duncan allowing Lady Macbeth to hold his hand indicates that he has a trust in her and does not have a doubt upon the person he see Lady Macbeth as and has no idea about the motives of his host and hostess. Lady Macbeth is able to use her deceptive abilities after the murder of Duncan is committed. Lady Macbeth says, â€Å"[Her] hands are of [his] colour, but [she] shame[s] to wear a heart so white.† (2.2.62-68). This quotation means that Lady Macbeth still bares the innocence she had before the deed to the eye of others, hence, having a heart so white. This proven to be true because everyone looks at Lady Macbeth as innocent and pure, as if she could do no harm, but the truth is the total opposite. Also, Lady Macbeth’s determination shows through when she calls upon the dark spirits to give her the courage and strength of a male figure and to relieve her of the womanly kindness she possesses. Lady Macbeth asks for this by saying, â€Å"Come you spirits/ That tend on mortal thoughts, unsex me here/ And fill me from the crown to the toe topfull/ Of direst cruelty; make thick my blood† (1.5.39-42). The determination of Lady Macbeth is shown in this quote because she is doing something as drastic as calling upon the dark spirits to assist her in committing murder. As a result, Lady Macbeth’s dominating personality is able to pursue to her plan of murdering King Duncan successfully, without resistance from her husband. Secondly, Lady Macbeth and Macbeth’s roles switch, leaving Lady Macbeth standing off, with less control and becoming more of a voyeur to the plans of Macbeth. To start, Lady Macbeth is first being stripped of her control right after Duncan’s death is discovered and Macbeth has killed the guard in order to remove suspicion from him. The audience is aware of this deed when Macbeth says, â€Å"O, yet I do repent me of my fury/ That I did kill them.† (2.3.102-103). Lady Macbeth begins to lose control over this because she had no idea or warning of Macbeth’s killing of the guards. This act also takes a toll on Lady Macbeth’s physical state when it causes her to faint. Lady Macbeth fainting is a sure sign of her losing the control she had earlier because not only are other characters leaving her out but also, her own body is causing her to be in that state as well. Next, Macbeth kills Banquo upon his intuition that Banquo has suspicion towards him in the case of Duncan’s murder. Lady Macbeth was ill-informed on this matter which is yet another sign that she is losing control over the characters that she had control over previously and is now watching the action happen. Also, at a dinner, which Lady Macbeth and Macbeth were hosting together, Lady Macbeth first could not get Macbeth the welcome his guests. This is proved when Lady Macbeth says to Macbeth, â€Å"My royal lord,/ You do not give the cheer; the feast is sold/ That is not often vouch’d while ‘tis a-making ,/ ‘Tis given with welcome. (3.4.33-36). She (Lady Macbeth) als o loses more control over Macbeth at this dinner when she is unable to calm him down when he sees the ghosts of Banquo and Duncan. In this situation Lady Macbeth attempts to gain some control by saying to him, â€Å"You have displac’d the mirth, broke the good meeting/ With most admir’d disorder.† (3.4.109-110). The acting-out of Macbeth leaves Lady Macbeth both astonished and over powered. These two instances especially show Lady Macbeth losing control over, not only situations but other characters themselves. Lastly, Macbeth kills Macduff’s wife and children upon suspicion without Lady Macbeth’s push or permission and neglects to inform her of the deed directly and chooses just to imply it during conversation with her. As the two (Macbeth and Lady Macbeth) are talking Macbeth says, â€Å"Come, we’ll to sleep. My strange and self-abuse/ Is the initiate fear that wants hard use;/ We are yet but young in deed.†(3.4.143-144). When Macbeth says this it has the implication of the commitment of another foul deed which Lady Macbeth is only aware of at this point. Macbeth’s drastic actions cause Lady Macbeth to fall uncontrollably uninformed and into the background. Finally, Lady Macbeth ends the play being dominated by her feelings of guilt and the consequences of Duncan’s murder and ultimately becomes a victim to it. To start, Lady Macbeth begins to sleep walk and admits her affiliation in Duncan’s murder. Proof of Lady Macbeth’s sleep walking is proved when the Gentlewoman (a spectator of the situation) says, â€Å"Ay, but their senses are shut.† (5.1.23). She says this after the doctor (the second spectator of the situation) mentions that Lady Macbeth has her eyes open. The Gentlewoman’s line lets the audience know she is indeed sleep walking for her eyes may be open but there sense is disabled. Also in this scene Lady Macbeth’s self control is shown to have weakened further, when she speaks of Duncan’s murder. Lady Macbeth says, â€Å"Out, dammed spot! Out, I say! One, two. Why then ‘tis/ time to do’t. Hell is murky, Fie, my lord, fie, a soldier,/ and afeard? What need we fear who knows it, when/ none can call our power to account? Yet who would/ have thought the man to have had so much blood/ in him?† (5.1.31-36) and also when she says, â€Å"The Thane of Fife had a wife. Where is she now? What,/ will these hands ne’re be clean?† (5.1.38-39). These quotes both prove that she knew and was involved in the murders of Duncan and Macduff’s family and shows that these events are the reason for her stress, guilt and sleep walking, hence being dominated/ being victim to these emotions. Next, Lady Macbeth is being dominated by her feelings of guilt when she is seen washing her hand continuously during her sleep walking. While she is doing this she says, â€Å"Here’s the smell of the blood still; all the perfumes of/ Arabia will not sweeten this litt le hand. O, O, O.† (5.1.44-45). This quote shows that Lady Macbeth is overcome by her guilt because she mentally imagines the blood still being there, following her, her mind lets her believe she is still covered in the blood when in reality the blood is just representing the guilt she is feeling. A second example of Lady Macbeth being dominated by her guilt symbolically is when she is dreaming of/ replaying the scene in while sleep walking. Lady Macbeth says, â€Å"To bed, to bed; there’s knocking at the gate. Come,/ come, come, come, give me your hand; what’s done/ cannot be undone. To bed, to bed, to bed.† (5.1.58-60). This quote directly shows the audience that it is indeed the murder of Duncan which Lady Macbeth is stressing over as it is a deed which â€Å"cannot be undone†. Lastly, Lady Macbeth shows that she is becoming victim to the outcome of events, and more directly herself when she commits suicide. The audience discovers her death when Seyton (another Thane) informs Macbeth of the incident. Seyton says, â€Å"The queen, my lord, is dead.† (5.5.16). Lady Macbeth becomes victim to herself in the way that she sees the only option to relieve her of her painful emotions is to kill herself. Therefore, Lady Macbeth is ultimately dominated and falls victim to the guilt she feels caused by the actions of herself and others. To conclude, the mental state and physical well-being of Lady Macbeth is influenced by the dominance and control of both herself and other characters in the play. Lady Macbeth went from being dominant, deceiving, and determined to being uninformed during the murders Macbeth commits to being over some by her emotions that had built up inside her during all of this. Therefore, Lady Macbeth’s life as the audience knows it is dependable on the outcome of events that Lady Macbeth herself is involved in and/ or witnesses. Temptation was the base of all Lady Macbeth’s problems; it is said â€Å"temptation is the Devil.† What would you risk to get what you want?

Athletes Are Not Above the Law

Should any athlete be judged on what kind of person he or she is on or off the field, court, or swimming pool? The answer is yes, athletes should be punished for actions which occur in their own personal lives. In today’s world, sport stars and other athletes are looked up to by all ages. Everyone loves them. They look great in the eyes of the everyday public. They appear on television; they perform like rock stars, and do this with the entire world watching. But do athletes’ responsibilities affect only his or her performance on the field of play or does it also extend to his personal life as well? There are many who claim that it is wrong for a sophisticated society to force a set of behavior expectations on people who just happen to do extremely well in sports. â€Å"I am not a role model† (I’m Not a, par 1). That statement was said by former National Basketball Association (NBA) player Charles Barkeley. Some other players agree with him, in the fact, they do not and don’t expect to be considered role models (I’m Not a, par. 1). But the truth is, whether they like it or not, they are role models to many young fans who watch their every move on and off the field, and models their lives after how their favorite player does. Athletes should be judged on their actions off the field. First, they are role models to millions of young fans. Secondly, athletes are not above the law and should not be treated that way. Finally, they are representatives of their team, school, sport, and countries. First of all, athletes should be judge for their actions off the playing field because they are the role models of millions of young fans. Great athletes are always in the eye of the public and media, and their actions are seen both on and off the field, sometimes even when they think nobody is watching such as Olympic Gold Medalist and swimming phenomenon, Michael Phelps. Phelps is looked at as a national hero for is world record breaking efforts in the 2008 Beijing Olympic Games, and a role model to millions of young kids all over the world. Recently, he was caught in a photograph smoking marijuana. In our exclusive photo Michael Phelps, who won a record EIGHT gold medals for swimming at the Beijing games last summer, draws from a bong†(Dickenson). Even though, Phelps thought he was in a trusted environment, and the photographer showed a severe lack of class in taking the photograph, just for a little cash. Phelps was seen by millions of people and the young fans who adore him and should be punished for is illegal actions not only by the law but in his sport, as well, because of his responsibility as a role model in the eyes of his young fans. Because of his of his great accomplishment and the affect it brought upon his young fans to model their lives after Phelps, what will his fans say when they are offered to smoke marijuana? â€Å"I saw Michael Phelps do it, so it cannot be that bad,† and make a wrong decision because of the actions of their hero. Athletes should be accounted for their actions of the playing fields because the negative influence they could put in the hands of their young fans. Secondly, athletes are not above the law, and should be monitored on and off the field. There are no double standard rules for athletes when they are in trouble with the law. They are regular human beings, such as you and I, and we should all be treated equally in the court of law: They are not above the law, and it's at least satisfying to see them pay the consequences as well (some of the time) like the regular folk. But, even if they are drunk or sober, should we at least expect some decent conduct in their spare time. These guys are doing what some of us hope or used to hope, happen to us. That is to get the opportunity to make a great salary doing something we love for a portion of the year! I’m Not a, par. 5) Athletes are not superior to the rest of us; they are just as prone to the consequences of the law as you or me. Athletes are not above the law, and should not be treated that way. They are just regular people like everyone else, they just have this lime light over their head twenty-four-seven. Finally, athletes represent their teams, schools, sports, and countries with every action they make on and off the field. When wearing the colors of their school or country while doing an unlawful act, it will give that rganization a bad reputation of leniency and not being a serious institution. â€Å"Two 20-year-old Duke University lacrosse players were arrested early Tuesday on charges of raping and kidnapping a stripper hired to dance at an off-campus party†(Duke Lacrosse Players, par. 1). Even though, the accusations were false and later dropped; the scandal forced the coach to resign, brought shame upon the university and the team’s season to an early end. Therefore, athletes are ambassadors of their teams, schools, sports and countries and they represent them on and off the field. Athletes are role models to millions of young fans. Secondly, athletes are not above the law and should not be treated that way. Finally, they are representatives of their teams, schools, sports, and countries. For those reasons, athletes should be judged for their actions off the field. Great competitors are always in the eye of the media, and decisions could affect the lives of their fans, team members, coaches, and clubs. So they should strive to not be only outstanding athletes on the field, but outstanding citizens off the field. Work Cited http://www.npr.org/templates/story/story.php?storyId=5348321

Marriage Is Private Affair

Marriage is private affair 1. Nnaemeka sees the marriage as an affair as her wife does not belong to his husband’s race and some of her actions contradicts with their race religion and his father will surely disapprove the marriage. Nene believed the marriage was not an affair as she believe marriage is a happy thing and parents will be happy about their child’s marriage. 2. Religion is everything during the time the story happens. It’s not only a belief, it represents good and evil of a person’s character : if a person follow the religion, he’s a good man.People become superstitious in religion and their free wills were robbed from them. 3. The tribesmen allowed only marriage within their tribesmen because they thought their tribes were strong and allowing other tribes to marry their tribesmen will make their bloodline impure and thus imperfect. One trumps the other means believing one better than all the others. In here, the tribes believed their bloodline was the strongest and therefore forbid other tribes to mix into their bloodline. Marriage is private affair 1.Nnaemeka sees the marriage as an affair as her wife does not belong to his husband’s race and some of her actions contradicts with their race religion and his father will surely disapprove the marriage. Nene believed the marriage was not an affair as she believe marriage is a happy thing and parents will be happy about their child’s marriage. 2. Religion is everything during the time the story happens. It’s not only a belief, it represents good and evil of a person’s character : if a person follow the religion, he’s a good man.People become superstitious in religion and their free wills were robbed from them. 3. The tribesmen allowed only marriage within their tribesmen because they thought their tribes were strong and allowing other tribes to marry their tribesmen will make their bloodline impure and thus imperfect. One trumps th e other means believing one better than all the others. In here, the tribes believed their bloodline was the strongest and therefore forbid other tribes to mix into their bloodline.

Data Mining Essay Example | Topics and Well Written Essays - 250 words - 2

Data Mining - Essay Example What differentiates KXEN from other vendors is text analytics, sentiment analysis, social network analysis, time-series analysis, support for respectable range of statistical algorithms and support for a wide range of model quality metrics and variable selection techniques. Management Intelligenter Technologies GmbH : its main product is Data Engine which is an Interface to Lab View and Bridge View. Data engine software deals with fuzzy rules, fuzzy clustering, neural networks and fuzzy neural systems are offered in combination with mathematics, statistics and signal processing. With a wide use of computers in the industrial field, a lot of data related to industrial processes is being generated every day. In respect to this bulky data there is an urgent need for developing new mathematical methods related to modeling, optimization, decision, and scheduling that fully exploit the data. Data mining software has greatly come in handy to help engineers in the industries solve this problem through current mathematical fundamentals and algorithms of data

Interview questions Essay Example | Topics and Well Written Essays - 1750 words - 1

Interview questions - Essay Example In addition, the training capitalized on the principle of putting the customer at the center of ever business transaction. I defined a consistent set of behaviors across all our business activities, which led to effective interactions with customers, regardless of the situation. For more than 10 years of my career as a Senior Vice President, Retail Executive, and Chief Operating Officer (COO), I have made essential contributions in business development planning. Usually, I start business development planning sessions by evaluating the company’s current situation (SWOT analysis), creating effective solutions and plans to implement the solutions. While planning for the future goals of the company, I utilize the information to set the course for sustained growth. I involved everyone in the team to gain a strong team support and enthusiasm. I measured profitability by putting the right metrics in place (tangible results) and evaluating the outcomes that will drive a successful business development plan. Metrics have connected the dots for me when a strategy/tactic is not working. Lastly, I keep the communication going, letting the team know about our progress and where the company is heading. To further elaborate my point, I led a quarterly "all retail" conference call at _______. It was my opportunity to reinforce our core values or our strategic plan. I welcomed every new employee and recognized individuals and teams for success in our five focuses. I ended the call with "RITA awards." RITA is an acronym for our core values; respect and inclusion, integrity, teamwork, and accountability. The RITA submissions were sent in from the teams peer group. It was our opportunity to formally express our sincere gratitude to everyone for living up to the company’s core values. I firmly believe that good communication among co-workers is an essential element in effectively

Fast Food Restaurant Business Plan Term Paper Example | Topics and Well Written Essays - 3500 words

Fast Food Restaurant Business Plan - Term Paper Example This paper deals with the marketing plan of Minnesota Fast Food Restaurant which is a small fast food outlet at Minnesota and has been in operations for last five years. The unit is intending to transform itself into a proper fast food restaurant by means of innovative and resourceful strategies. This marketing plan is based on both the qualitative and quantitative approaches to the collection of data. The qualitative approach will include the use of observations and focus on statistics regarding fast food industry. The quantitative approach will involve the use journals, magazines, and online stuff from different websites. Presently the point is offering few local fast food items to the general public of Cottage Grove. This business plan has been made after making a comprehensive research and evaluating a variety of issues concerning fast food restaurant industry in Minnesota in the city of Cottage Grove. The main purpose and scope of this plan is to provide particular information a bout the industry and to highlight the critical areas for successful launching of a new fast food restaurant in Minnesota. The data discussed in this business plan is based on some certain facts and has been collected through number of sources. A careful attempt has been made to present real time data, however, this information may change at any time due to occurrence of any changes in the target market, and thus the actual outcomes may differ from the projected results. 2. OBJECTIVES Major objectives of Minnesota Fast Food Restaurant with respect to financial, marketing, and societal perspectives are: To increase the recognition of brand image of Minnesota Fast Food Restaurant To increase the market share of Minnesota Fast Food Restaurant To make the target market aware of the new brands and make sure to convince them to come and enjoy these brands time and again Objectives Market share (in Cottage Grave) 2013 to 2014 05-07% By the end of 2015 07-10% 3. MISSION STATEMENTS Generatio n of revenue and profit is the main purpose of any organization and same will be for Minnesota Fast Food Restaurant. Since it’s a service provider unit, therefore, customer service is the base of its existence. Our aim is to become the first choice of the customers and make them staying with us time and again. We believe in PEARL strategy as our core value i.e. Passion for excellence in doing everything Execute with positive energy and urgency Accountable for growth in customer satisfaction and profitability Recognize the achievement of others and have fun doing it Listen and more importantly respond to the voice of customer 4. KEY TO SUCCESS The key points for successful launching of our products and services are: Developing of a corporate strategy regarding the management of fast food and meeting the changing tastes of consumer behaviour Unique and innovative menu that may give us a competitive edge on

International accounting Essay Example | Topics and Well Written Essays - 2250 words

International accounting - Essay Example First Republic serves clients through offices in eight geographic regions." (First 2005 inside cover). From this description the reader can see that the First Republic Bank wishes to set itself apart from its competition by offering services that high net worth individuals and entities might find desirable. The bank plans on offering these services with 'extraordinary and personalized service'. Will this sense of caring show through in their reporting process, or will the statement end up being just another bunch of words mouthed by little people in dark suits with hands in their customer's pockets attempting to take every last dime they can find Comparing the description found in First Republic's annual report to the one in Commonwealth Bank's is an interesting comparison, mainly because the comparison cannot be made. Instead of containing basic information about what the company does, who it caters to and what it is doing to capture more business from those customers, it jumps right into a Chairman's message that tells how much money was made by the bank, how well they did in 2005, and how much more money they plan on making in 2006 (and for years to come). There was not one word concerning the customer. The first thing a reader notices in comparing the 2005 Annual Reports from the Commonwealth Bank (Australia) and the First Republic Bank (United States) is that one is a stodgy, black and white, basic, conservative report, while the other is a vibrant, four- color, easily read and understood creation that enhances the reader's enjoyment of what is essentially a financial report concerning a year already in the past. That the four-color report comes from the company in the United States is not necessarily surprising, but what is surprising is that a progressive country such as Australia would not foster a comparable report by one of its similar banking institutions. Of course, it could be the fact espoused by UK firms a few years ago concerning financial reports in general and the reports constraint on their ability to act. "The case financial institutions argued that the limited quality of public information, especially in financial reports, was a major constraint on their ability to act." (Holland 1999 pg. 161).There are a variety of rules that constrain financial reporting in general, and some of those rules are aimed in particular at the financial services industry. Both the First Republic and the Commonwealth annual report adhered to the majority of those general rules. Some of the rules included in both reports as espoused by the Securities Handbook and are as follows: 1). Section 210.2-01 is designed to ensure that auditors are qualified and independent of their audit clients both in fact and in appearance. 2). In determining whether an accountant is independent, the Commission will consider all relevant circumstances, including all relationships between the accountant and the audit client, and not just those relating to reports filed with the Commission. 3). Any partner, principal, shareholder, or professional employee of the accounting firm, any of his or her immediate family members, any close family member of a covered person in the firm, or

Jeffrey Garten speech Essay Example | Topics and Well Written Essays - 500 words

Jeffrey Garten speech - Essay Example Unemployment in the US was last reported at 9.60% as of September 2010, a record high, as compared to 5.40% unemployment rate since 1948 to 2010, with exception of 1953 that has a low 2.53% (Trading Economics, 2010). Perhaps, the reduction of employment is the meaning of cultural change to Professor Garten because lifestyle and spending behavior of people greatly changes with unemployment problem. A host of problems appeared because of the recent financial crisis such that the US took trade liberalization and deregulation to bail its sinking economy. Professor Garten acknowledged the presence of the emerging countries that share in the wealth distribution of the world economy. In his speech, he identified China, India and Brazil as the countries that are now restructuring their economies in the market line of technology transfers, trade opportunities and foreign direct investments. These countries have their own model of capitalism because of their own powerhouse, large base of resources, big population and large markets. As these countries offered trade liberalization, business opportunities are now open for employers to enter into trade relations in this country. Because of this, investors have other options for trade opportunities other than U.S. For example, India has been the preferred outsource call centers in many parts of the globe (Call Centers in India, n.d.) In this respect, companies and individuals must be ready to adapt to this changing economy. In order to take advantage of the emerging economy, companies must also think globally and be equipped with proper strategies needed. By doing so, its own employees will also absorb the economic changes that is brought about by technology transfers. Following the trend of Professor Gartner’s speech, he is correct in saying that there will come a time that these emerging countries will have their own rule to play because of the importance of their role in the economy, and

Relations Between the Father and the Daughter Essay

Relations Between the Father and the Daughter - Essay Example Man has no power of foreseeing the future. It could be possible that the surgery Latimer was getting the day she died could have saved her some of the agonies that she was going through. There is a reason why some of the laws exist. Preservation of the human life is the ultimate goal of any government system and should be observed at all times. For instance, a person may decide to commit suicide at some point in life because they feel that nothing is working out for them. However, they only make that decision in the context of the immediate events. They may not feel the same the following day and if they commit suicide, they miss out on life. Justifying euthanasia because a person is facing problems is wrong. Every person has a life clock and God is the only one qualified to turn it off. If euthanasia was allowed to take place, then people would resort to committing suicide every time they felt that life was giving them a bitter lemon. Moreover, although Latimer may have been going t hrough a lot of sufferings, maybe she was grateful that she was alive and had a mission to fulfill in life that the father cut short. Murder can never be justified and it is universally agreed that it is a crime.

Business Defamation Assignment Example | Topics and Well Written Essays - 750 words

Business Defamation - Assignment Example The author of the paper states that now as individuals can sue each other for defamatory or vilifying statements, a contending business can take your company to court for making statements. Which are destructive to its business repute. Some Salespeople recurrently put side by side the qualities and uniqueness of their product or service with a competitor's during the sales presentation. Such comparisons when made are often imprecise or deceptive and from time to time tend to insult a company's business standing and deform or belittle its products. These very exact rules govern what an employee can and cannot say about the feeling of hostility that he possess for any competitor. It is a far better choice to hold down your staff and even lose an account or two. Rather than suffer hazard of the advanced costs of having to secure your company in court. This is a copious position for a business defamation lawsuit. Not actually for defamation, but the case can be turned. And they can be ta ken to court for the conduct of 'Misuse of information'. As the information was already in the public domain. It is more a copyright issue than a defamation one. He would win the case, the reason being what the law and what it actually entails: The Supreme Court ploy that the Internet is an only one of its kind intermediary at liberty to have the maximum defense, under the speech protection Rights of the First Amendment to the US Constitution. This also gives the Internet free speech defense similar to the defense in print. The Internet is considered the primary electronic media to accomplish this. For the reason that of having squat barriers to admittance, not having plenty, but loads of speakers, and no gatekeepers. The Communications Decency Act was approved in February 1996. The CDA forced the broadcast-style content set of laws on the release, decentralized Internet and severely constrained the primary alteration rights of all Americans. CDT sturdily disparate this legislation because it endangered the very subsistence of the Internet as a means for gratis expression, edification, and political conversation. Even though well-intentioned, the CDA was ineffective and failed to recognize the unique nature of this global, decentralized medium. The CDA banned redistribution "offensive" or "blatantly unpleasant" resources in a public forum on the Internet -- together with net pages, newsgroups, chat rooms, or online discussion forums. (CDA act) Mathew will win against Johnson in the two courts. This case seems to portray a termination, wherein there has been no documentation of the reason why. This is why under the employment law Mathews can take the company to court and win the case eventually.  

Psychology Essay Example | Topics and Well Written Essays - 500 words - 2

Psychology - Essay Example They used many processed foods, which are high in calories and high in fat content (Mela, 2005). In addition, the accessibility and cheap prices of being able to buy these kinds of foods especially targets the middle and lower socioeconomic classes. This in turn can be related to the psychological component of stress and coping. Stress is when a person’s perceived demands outweigh their perceived coping resources. The way in which a person deals with the stress is referred to as coping, which can be split into maladaptive and adaptive coping strategies. Overeating and eating unhealthily are maladaptive ways of coping with stress. This can be induced by a wide variety of social and environmental factors. This overeating can lead to a variety of self-esteem issues and clinical disorders (Brannon, & Feist, 2010). Self-esteem is the appraisal of one’s self-worth. This is extremely important in the way in which an individual functions in society. In a society where perfectio n is a must, those that fall outside the norm, such as in weight, are often looked down upon in society. Increased advertising in weight loss programs and exercise programs adds to the stress of being overweight.

Infancy Through Adolescence Essay Example for Free

Infancy Through Adolescence Essay Changes in the home environment such as marital conflict, divorce and poor parenting can adversely affect family dynamics, and children especially, can develop both mental and physical health problems. Research finds a correlation between parental separation and the internalizing and externalizing problem behaviors in children; this includes childhood sleep problems due to marital conflict. Children can help define and influence the dynamics of marital conflict. Studies show that in early childhood, parent-child relationships are critical to a child’s healthy development especially the mother-child relations and maternal depression can cause poor parenting leading to emotional and behavioral problems. Child maltreatment is associated with alterations in stress physiology, increased risk for emotional and behavioral issues and increased risk for mental health issues in adolescence. Positive and supportive co-parenting can buffer against the negative effects of marital conflict and divorce especially in low-income and at-risk families. Successful co-parenting relationships can positively affect a child’s socio-emotional development and mental health. Family dynamics and changes in the home will affect the development and well-being of a child throughout infancy or adolescence. Home environments which are dysfunctional in nature, experiencing marital conflict, and separation/divorce or poor-parenting can cause problems within a child’s development including mental and physical issues. Some children will internalize their problems and suffer from anxiety and depression. Others will outwardly externalize their behaviors through aggression and conduct problems; preteens are especially at risk for antisocial behavior (Taylor, Purswell, Lindo, Jayne, Fernando, 2011; Sentse, Ormel, Veenstra, Verhulst, Oldehinkel, 2011). In the Barry Kochanska (2011, p. 237) study, they point out that dysfunctional parenting, parental depressive symptoms and marital conflict are associated with childhood adjustment and development. Consistently, studies show that marital problems adversely affect child development and adjustment. As Rhoades, Leve, Harold, Neiderhiser, Shaw Reiss (2011) state â€Å"the association between marital hostility and child adjustment is clearly established† and â€Å"pathways from marital hostility to child adjustment have been well studied, research[ed] to date† (p. 282). And Teti Cole (2011) further add that â€Å"faulty parenting is frequently cited as a major causal factor in the development of child psychopathology† (p. 25). Emotions and Family Dynamics In Barry and Kochanska (2010) study, the authors look at family emotional well-being, the critical nature of the parent-child relationship and how this impacts a child’s development. Emotions are given and received through individuals and family relationships are shaped by them; family dynamics are influenced and develop from these relational emotions. The emotional affects are multi-dimension and reach all family members reciprocally. One approach known as transactional family dynamics looks at mutual influence processes between all family members (Schermerhorn, Chow Cummings, 2010, p. 869). Although few studies have been conducted, the transactional family dynamic modal theorizes that if there are marital problems and conflict, the focus is not exclusively on the husband and wife’s problems, but how the family children also influence the marital relationship’s conflict. In one rare study, it was found that â€Å"in families with high levels of marital conflict, child externalizing problems predicted increases in marital conflict† (Schermerhorn et al. , 2010, p. 869); thus supporting the reciprocal nature in families. In support of other research, results from Schermerhorn, et al. (2010) study found that if a child is negative then it is associated with less marital positivity (p. 878). Within family subsystems, the marital relationship and the parent-child relationships are directly influenced by individual emotions and their interactions with one another. Some of these familial emotional interactions, reactions and feelings are healthy, but most are not when there is marital conflict; these unhealthy emotions create a variety of outcomes for a child’s development. Barry and Kochanska (2010) states, â€Å"In families, emotions profoundly influence mental health of the individuals, including sense of security, coping, personal growth, competence, adjustment, behavior problems, and psychopathology, including recovery and relapse† (p. 237). The emotional development, security and socialization of a child are directly related to the emotional exchange between the parent and child relationship; in fact, Barry and Kockanska (2010) find that it is a critical dimension especially during the early childhood years (p. 238). Since emotional healthiness is critical to healthy family relationships then unhealthy emotional states can be detrimental to a developing child causing attachment issues and possible psychopathology as they develop into adulthood. Parents’ emotional reactions to children’s emotions have important consequences for social and emotional development, including children’s psycho-physiological regulation, coping, emotional understanding, and friendship quality (Barry Kockanska, 2010, p. 237). Home Environments and Child Development Some of the variables which cause changes in the family’s home environment and affect child development are marital conflict, divorce and poor parenting; these changes can be more negatively influential in lower-income environments. Family is one of the major components in human development; therefore, childhood development is greatly influenced by the health of the family unit and home environment. Studies have shown that marital conflict in the family will increase the risk of adjustment problems in children; additionally, marital conflicts can lead to negative parenting, such as inconsistent discipline or disengagement, putting the parent-child relationship at risk and further adding to the risk of child maladjustment (El-Sheikh Whitson, 2006, p. 30; Peris, Goeke-Morey, Cummings, Emery (2008), p. 633). Peris et al. 2008) finds that â€Å"marital conflict is linked to a host of ineffective parenting practices, ranging from the use of inconsistent discipline to diminished displays of warmth and responsivity in the parent-child relationship† (p. 633). Another area of concern in families with marital conflict is parentification of children in which the child takes on a parental role by providing emotional support for the parent; it is a reversed role where the child takes care of the parent. In the Peris et al. study, the authors look at how parentification responsibilities can be very stressful and taxing for a middle adolescent hich can cause, as previous research shows, shame, guilt, poor academic performance, increased adulthood depression and anxiety, and difficult peer relationships of which girls are at a greater risk than boys. (Peris et al. , p. 634). Peris et al. also points out that in childhood, parentification is associated with externalizing and internalizing behaviors, and poor social adjustment; additionally, poor parenting practice such as psychological control where a parent will use guilt to control their child’s behavior and maintain closeness will put children and adolescence at greater risk to maladjust ment and behavioral problems. Additional findings from Peris et al. study show that youth and their parents perceive the parentification dynamic differently. Youth perceive the relationship as low in warmth and support but the parent perceives it as warm and close; the study also concluded that the youth study group demonstrated internalizing and externalizing behaviors (p. 638) which is consistent with their hypothesis, other empirical studies and literature topics on parentification. Children from homes with higher levels of conflict have more adjustment problems than children from less conflictual homes especially with prolonged marital conflict (El-Sheikh Whitson, 2006, p. 30). Marital conflict affects girls more than boys in which they have greater internalizing symptoms. El-Sheikh Whitson (2006) explain that girls are subject to greater socialization pressures and communion especially during late childhood and adolescence; this socialization process is opposite of a boy who is pushed socially to be more independent. Girls may also be more emotionally involved in the marital arguments and boys avoid the conflict by claiming their independence (p. 37). Nonetheless, marital conflict has lasting affects for both boys and girls which affects childhood, adolescence and into adulthood. Social development is at risk in children who are from homes with marital conflict, divorce or poor parenting. Booth-LaForce Oxford (2008) report that an unsupportive parental environment such as found in stressful environments like single-parent homes and/or low income can cause insensitive parenting which can lead to socially withdrawn behavior in children; (p. 299) many of these children who are socially withdrawn display â€Å"social-cognitive deficits and unskilled behavior, their self-perceptions are negative, they are more likely to be rejected and victimized by peers, and experience loneliness and depression† (p. 1298). Social learning theorists argue â€Å"that marital disruption may lead children to le arn angry, coercive, hostile, and even physically aggressive approaches to interpersonal problem solving† (Gattis, Simpson, Christensen, 2008, p. 833). Another area of concern in childhood development within stressful home environments is the increase risk for stress-related physical illnesses. In a study by Fabricius Luecken (2007) they report that â€Å"high family conflict, abuse, parental psychopathology, and divorce can serve to establish enduring dysregulations in the child’s physiological stress responses, promoting pathophysiology in the brain and body† (p. 195). Another area of concern is sleep deprivation. Marital conflict is related to disruption in a child’s sleep; sleep problems in children can be related to internalizing symptoms and externalizing behaviors. Additionally, children with sleep problems can also reciprocally influence the conflict between the parents. As Kelly El-Sheikh (2011) point out â€Å"marital conflict and child sleep problems may be reciprocal and cyclical: exposure to marital conflict may lead to children’s sleep disruptions, which in turn may lead to increased marital conflict† (p. 413). Studies have also found that sleep problems in children can lead to aggressive behaviors (Kelly El-Sheikh, 2011, p. 413). Separation, Post-Separation and Divorce Taylor, Purswell, Lindo, Jayne, Fernando (2011) report that children from divorced families are at a higher risk for emotional and behavioral problems including antisocial behavior, disruptive conduct, delinquency, aggression, anxiety, depression, feelings of loneliness and abandonment, emotional maladjustment and academic problems (p. 124-125). A new family structure is stressful for all family members with each affecting the other. Higher levels of parental stress cause changes in the parent-child relationship putting it at risk. Lack of communication, conflict, hostility, stressors related to the divorce and the new family dynamics cause frustration and anger among the members. High rates of divorce continually influence the numerous studies conducted which look at their affects of divorce on childhood development. According to Sentse et al. (2011) â€Å"10-25% of children that experience a parental separation grow up to have more emotional and psychological problems† (p. 98). These problems can stem from the broken family, previous marital conflict, loss of support from family and friends, economic disadvantage and parenting problems. In the current study by Sentse et al. , the researchers found parental separation’s main affect on developing children was externalizing problems; although for some children the separation brought relief from all the marital conflicts. The study also found adolescences that were more temperamentally fearful had increased levels of internalizing behaviors; some of the side effects of the fearful individual who experiences parental separation include withdrawal, ignored by peers, anxious or depressive feelings – resulting in a cycle of negative symptoms which could result in mental health problems (p. 03). Depressive symptoms can stem from marital conflict and divorce; cyclically, marital conflict and divorce can cause depressive symptoms. Mothers are particularly prone to depressive symptoms and clinical depression during highly stressful events in their lives such as marital conflict, separation or divorce. Mothers who are depressed are likely to be less supportive and nurturing with their children and they are usually negative and critical which can lead to developmental problems such as internalizing and externalizing problems in their children (Connell, Hughes-Scalise, Klostermann Azem, 2011, p. 53). Mothers with depression have â€Å"higher rates of irritability and aggression, which in turn may induce distress, anger and behavior problems in children† (Deboeck, Farris, Boker, Borkowski, 2011, p. 1312). Deboeck et al. (2011) also finds that a mother’s psychosocial health can directly affect the development of a child; and, children of depressed mothers have difficulty regulating affect, have increased hyperactivity and attention deficits (p. 1313). Several studies have looked at maternal depressive symptoms and found a link between the mother’s criticizing, hostile parenting causing externalizing behaviors in adolescents; additionally, adolescents with depressed mothers were more likely to become depressed when they [adolescent] are faced with family conflict and discord (Allen Manning, 2010, p. 833). Single motherhood is more stressful on both the mother and the children; single mothers are more likely to be depressed than married mothers. Compared to single mothers, married mothers have better mental health (Afifi, T. O. , Cox, B. J. Enns, M. W. , 2006, p. 122). There are at least 9. 5 million families in American in which single mothers are head of the household (Afifi et al. 2006). Parenting stress is unusually high in single-mother homes and mothers have â€Å"greater financial difficulties, social isolation, and childcare responsibilities† compared to mothers who are married (Afifi et al. Taylor, Purswell, Lindo, Jayne, Fernando, 2011). Past research has found identified stressors which negatively affect the psychological well-being of single mothers; they are, low income, low education, family size, and ethnicity (Afifi et al. . 126). The results of Afifi et al. study found that psychiatric disorders in married mothers is lowest, with a slight increase in never married mothers, and the greatest increase was found in separated/divorced mothers; however, previous research found that women going through a separation or divorce had higher rates of poor mental health before the separation/divorce and after (Afifi et al. p. 127). Afifi et al. found that separated/divorced mothers had high levels of depression, dysthymia, GAD, alcohol abuse, PTSD, drug abuse, agoraphobia and antisocial personality disorder. Co-Parenting, Healthy Family Relationships, and Positive Outcomes Although marital conflict, separation/divorce, and poor parenting can adversely affect the home environment and negatively influence the development of children, there are positive factors which counter these adverse affects. Co-parenting is one of those factors. Co-parenting is associated with parents who mutually and cooperatively parent and raise their child together as a team. Although most of the research on co-parenting has been done on married couples and fathers, some does exist on co-parenting after the marital relationship has dissolved. Co-parenting can exist in families with marital conflict as part of a solution to positive parenting even in the midst of chaos and conflict. Positive co-parenting can buffer a child against the negative effects of marital conflict and divorce. There is increasing â€Å"evidence [which] indicates that successful co-parenting relationships are beneficial for children’s socio-emotional development† (Dush, Kotila, Schoppe-Sullivan, 2011, p. 356). Other studies have found that co-parenting affects children positively by decreasing both internalizing and externalizing symptoms (Isacco, Garfield, Rogers, 2010, p. 262). Healthy co-parenting relationships between separated or divorced couples can significantly improve the relationship between the non-residential father and the child; it could also help improve the relationship between the mother and father by reducing conflict. Many divorced fathers are less involved with their children and co-parenting because of the relational conflict with the divorced mother. Dush et al. (2011) states the key ingredients for co-parenting includes joint investment in the child, valuing the importance of each parent, respecting the other’s judgment, and ongoing, open communication (p. 357). A key factor for increasing healthy family relations and positive outcomes for children in families with marital conflict or divorce is active, supportive father involvement. As Dush et al. points out, â€Å"cooperative co-parenting relationships may be key to fostering positive nonresidential father involvement and lower levels of inter-parental conflict which have been linked to children’s behavioral outcomes, academic achievement, and psychological well-being† (p. 356). Another key component which fosters positive outcomes for children is father-child communication which has shown to decrease externalizing behaviors; (Afifi et al. 2006) additionally, open communication within the parent-child relationship where the child feels comfortable talking with their parents about the divorce has shown that children cope better (Taylor et al. , 2011). â€Å"A strong parent– child relationship can help ameliorate many of these [divorce] difficulties† (Taylor et al. 2011. p. 125). Family therapy is another positive component which can buffer the affects of marital conflict and divorce. Therapy can provide support for family members, teach problem-solving skills, communications training, conflict management and resolution.

Leadership And Management In Public Relations Management Essay

Leadership And Management In Public Relations Management Essay The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest. (Asch and Solomon 1946) Public relations aim primarily to provide a communication between an organization and its users. It is one of the most important business functions as for any organization. It is essential to continually check its reputation in the market that it caters. Moreover, with the present climate of global extensions that majority of the modern day businesses practice, it is essential that the organization keeps touch with what it wants to portray to the consumers so that expectations from the organization is likewise. Public Relation is used to build rapport with  employees, customers, investors, voters or the general public.  Almost any organization that indulges itself in being portrayed in the public environment employs some level of public relations. Public relation is not limited to simply increasing awareness about an organization. It deals with other complex functions of checking and monitoring the reactions of its actions( Ahluwalia et al 2000). This illustrates what the organization reflects to its market hence aiding in deciding the next course of action as and when required. Publicity is one of the major tools for Public relations. Most; if not all, PR campaigns invest heavily for publicity. Publicity involves spreading of information for a product, person, service, cause or organization to gain public awareness. Publicity helps in effective PR planning and is one of the most viral methods adopted by any PR for an organisation. In present times, professionals commonly use technology as their main tool to get across their messages to target audiences (Collins et al, 1975). Traditionally, one of the oldest tools used by public relations professionals is a press/media kit. It is usually a collection of promotional materials for the purpose of circulation. These provide information about an event, organization, business, or even a person. Information also includes, fact sheets, press releases (or media releases), media alerts, brochures, newsletters, photographs with captions, copies of any media clips, and social mediums. In recent times, most organizations may have a website with a link which usually updates the message that is required to be communicated for the purpose of communication. Online version of such news is one of the essentials that is adopted in recent times. Other widely-used tools include brochures, newsletters and annual reports. (Basuroy et al 2003) In the recent times, technological uses of social networks, blogs, and even internet radio public relations professionals facilitate to directly send messages through their respective mediums. Methods are used to find out the reaction of the audience in the current market. Inquiring into the favorable appeals of the target audiences extensively include the use of surveys, conducting research or even focus groups. Various tactics are undertaken to attract target audiences by using the information gathered. This is then directed as a message to them using tools such as social or other popular mediums.`(Burrough and Bryan,2006) Increasingly, companies are utilizing interactive social networking options, such as media blogs, Twitter and Facebook, as tools in promotion for the PR campaigns. This can be credited to the fact that unlike the traditional tools, social media outlets enable the organization to engage in two-way communication, and receive relatively quicker feedbacks hence efficiently aiding in making accurate decisions. Reciprocal nature of communications Extracted from Effective Public Relations by Cutlip(2010) The above figure illustrates, communication is a reciprocal process of exchanging signals to inform, instruct, or persuade, based on shared meanings and conditioned by the communicators relationship and the social context. (Godes, 2004) NEGATIVE PUBLIC RELATIONS: Negative Public relation occurs under circumstances and situation when the message sent across to the public by the organization is seen not coherent to what it portrays. It may be expressed as that process which threatens the reputation and corporate identity of an organization due to improbable actions that leads to unlikely situations and circumstances. (Eliasberg et al 1997) However, this phenomenon can be either intentional i:e. (by an external source such as a competitor) or unintentional (inadequate research of an expected reaction or poor internal communications ). (Hueng et al,1982) Owing to the nature of this report, the researcher has chosen to consider only the unfavorable public relations for this study and thus Black public relations shall only be mentioned once. Thereafter, steps to deal only with unfavorable public relations shall be included for further part of this work. Intentional Negative Public Relations It indicates in context to incidences which are carried about by third party source with intention to tarnish the reputation of a targeted organization, these kind of intentional negative PR strategies are also known as Black Public Relations (James and Caryn 2006). It involves gathering information using high level of industrial espionage and competitive intelligence to uncover the targeted company secrets that are unfavorable to the organizations stakeholders (Hueng et al,1982). The only objective of such practices is to strategically disturb the channels and messages of communication between the organization and its shareholders. This kind of negative public relation is an unethical business practice yet it is been widely used against business rivals. (Grossmen et al1984) Unintentional Negative PR / Unfavorable Public relations. This is an occurrence under circumstances when an organization is facing a public challenge to its reputation. Generally these challenges may come in the following forms:- An investigation from a government agency. A criminal allegation. A media inquiry. A shareholders lawsuit A violation of environmental regulations Finally a violation in a number of other scenarios involving the legal,  ethical and / or  financial factors (Godes et al 2004). The above are challenges that an organization faces which may lead to an unfavorable Public relations situation for an organization. However, most of them can be contained almost immediately if handled with urgency. Generally, source of a negative Public relation is born out of mismanaged crises situation in an organization. Crisis communication is of utmost importance to contain any such unlikely circumstances. If efficiently handled, crisis communication can become the best defense against any issue turning into a fully blow catastrophe. An illustration to explain the above can be found in the case of Johnson Johnson. In 1982, after cyanide was discovered in some capsules of a JJ product Tylenol, J and J immediately announced a recall of an estimated stock of about a hundred million in circulation in its domestic market of the United States and other foreign market (Berger,2005). This decision of Johnson Johnson, to cooperate fully with the media, earned it lots of praises for its business principle of being socially responsible. The resultant was that the company received additional positive press coverage when it subsequently introduced its new tamper-resistant packaging. Similarly In March 2005, a woman bit into a finger while eating chili at Wendys. Wendys responded promptly and shut down that location. This was followed by carefully discarding all the other chilli that was dated as the controversial stock. The location was reopened only after a thorough investigation of the rest of the stocks.This crisis could have damaged Wendys image, but owing to it responding properly and appropriately, very little damage was observed to their image (Berger,2005). These are two of the few examples which illustrate efficient crisis management procedures despite not being in control the negative PR at the initial stages of the crisis. Johnson Johnson was able to gain positive publicity for the prompt decision making and was thus able to contain the situation before it went out of proportion. Conversely, many other organisations have shown lack in managing a crisis situation and have suffered for the same. Source Perrier is an example of such an organization that was unable to overcome negative publicity when its top management displayed poor crisis-management. Traces of benzene were found in the companys bottled water in 1990, however the company assured the public that it was only contained to bottles in North America. During the same time, scientists found traces of benzene in its bottled water which was being sold in Europe. This time, the management blamed it upon a contaminated filtering system an reassured that it was being tackled with utmost urgency. Never the less, media had then sampled the brands water from all its prevalent market and discovered that the situation had been persistent for a longer period of time and that the benzene laced product had been selling all around the world. The media questioned Perriers integrity and concern for public safety, and the company lost its dominant position in the marketplace; it has been unable to rebuild its reputation (Bogart and D ave 2001). The available literature on the source of negative PR is not coherently conclusive as different researchers have difference in the scope and width with regard to their view about the causes of unavoidable PR. Lerbinger (1997), attributes two causes i:e. management failure and environmental forces. He categorizes the two into eight categories of crisis situations which are as follows: Natural- for example Asian Tsunami which affected everything alike i:e. nations, government, corporations, businesses and so on. Technological- Mercedes A class had design faults thus had to roll over Confrontation- Shell Oil wanted to sink an oil platform into the North Sea and thus its petrol stations faced a consumer boycott. Malevolence-product tampering by private citizens, as in the case of Tylenol capsules of Johnson and Johnson Skewed Management- Barings Bank went out of business when the bank management was accused of turning a blind eye towards rouge trader Nick Leason. Deception Management misconduct- Enron Power Business and economic- Economic turmoil affecting businesses, hence organizations unable to live to the promise. (Lerbinger 1997) FEARN-BANKS FIVE STAGE OF CRISIS STAGE 1 Detection The organization is watching for warning signs STAGE 2 Preparation/prevention The organization takes notes of the warning signs and prepares plans proactively to avoid crisis, or reactive one to cope with the crisis if it is come. STAGE 3 Containment Taking Steps to limit the length of the crisis or its affects. STAGE 4 Recovery At this step, efforts are made to get back to normal operational conditions or effectiveness of an organization STAGE 5 Learning This is when the Organization reflects and evaluates the experience to consider the negative impacts for the organization and any possible benefits for the future. Fearns- Banks(2006), are amongst the school of thoughts that attribute Negative Public relation wholly to mismanaged crisis situation. In the table above, are the five stages of a business crises outlined that explain the steps to be ensured during different stages of a crisis. If attended to, the crisis management should be efficient and thus save the organization any unwanted harm to its reputation The most important efficient way of dealing with unfavorable public relation can be found in practicing crisis communication (Lerbinger 1997). Crisis communication aims at assisting an organisation to sustain continuity in the critical business processes. These business processes can be any information flowing during critical situations, natural calamities or event driven circumstances. The most commonly know five steps that must be ensured in situations threatening the PR of an organization may be best explained as the following Firstly, the corporation in crisis should be prompt and act accordingly. This can be achieved by addressing the public immediately following the discovery of the situation. Secondly, the corporation in question must maintain honesty as it is obliged to be completely truthful no matter what the consequences from the public may be. Thirdly, the corporation should be informative. This would require them to provide facts that are coherent with the situation and restrain speculation under any circumstance. The other reason for this step is to also assure that public does not create its own rumor as rumors might cause more damage to the organization as compared to the already worsened circumstance(Lerbinger 1997). Next, it is important to be socially concerned and illustrate efforts of improvement to the public. This would reflect on the business as being socially responsible hence improving chances of faster recovery from the damage incurred. Finally, maintaining two-way relationships. It is very essential as the corporation get response from the public hence increasing the chances of being accepted to do business with. More so, as this kind of communication shall project to the corporation directly about what is expected from them in the near future. These steps are essential in order to manage any crucial PR circumstances (Norton et al 2007). Quick response is the key to any negative publicity. Efficient and effective crisis communication strategy diagnosed in a premeditated manner can provide most of the solutions to problems relating to negative publicity. In this global and dynamic business world, technology can be effectively harnessed for communicating to the people about a rapid response to the issue. not only can this save the organizational reputation but also it can prevent any unlikely circumstances. Ensuring a co-ordinated response provides a stronger foundation to tackle tricky situations and in turn can result into a potential advantage to a range of potentially crippling  scenarios. A well thought out and executed plan shall reflect strongly upon the management of the organsation hence, bringing some more goodwill amongst the users. Timing of responding is a critical factor as the longer the lag, higher the chances of a considerable losses to company revenue and reputation (Reinstein et al 2005). An Effectiive crisis communication strategy will typically consider achieving most of the following objectives: Maintain connectivity Be readily accessible to the news media Show empathy for the people involved Allow distributed access Streamline communication processes Maintain information security Ensure uninterrupted audit trails Deliver high volume communications Support multi-channel communications Remove dependencies on paper based processes (Norton et al 2007) Crisis communication can play a significant role by transforming an unexpected situation into a competitive gain. The only essential requirement is respond accordingly and immediately to the urgent situation. CONCLUSION This study is an attempt at understanding the concept of Public relations and investigates into the causes and sources of negative Public relations. In a theoretical context, literature on negative Public relation shows a very distorted view amongst the researchers as it lacks clarity in its core concept of whether is it a result of mis communicated Public message or is it a concept of deliberately damaging a organizations reputation owing to competition rivalry. However, all of these views are coherent on the thought that quick response to the critical situations can effectively deal with the arising unfavourable circumstances. Efficient and effective crisis communication strategy diagnosed in a premeditated manner can provide most of the solutions to problems relating to negative publicity. Source of a negative Public relation is born out of mismanaged crises situation in an organization. Crisis communication is of utmost importance to contain any such unlikely circumstances. If efficiently handled, crisis communication can become the best defense against any issue arising in the organization. Ensuring a co-ordinated response provides a stronger foundation to tackle tricky situations and in turn can result into a potential advantage to a range of potentially crippling  scenarios. A well thought out and executed plan shall reflect strongly upon the management of the organsation hence, bringing some more goodwill amongst the users. Timing of responding is a critical factor as the longer the lag, higher the chances of a considerable losses to company revenue and reputation. Public relation also deals with complex functions of checking and monitoring the reactions of its actions as this illustrates what the organization reflects to its market. Thus regular contact with the public over the underlying issues provides better deciding power for the next course of action as and when required. Technology needs to be exploited the most in critical situations, in this modern day of vast technological choice, communication with the public is easier and cheaper than in the past Thus along with the prior mentioned five steps technological advantages should be used at it optimum to properly manage a crisis can as well as the six types of responses continue to be at the foundation of any crisis public relations.

Marketing Strategies for Attraction

Marketing Strategies for Attraction Theme parks Theme park is a term, which is used for describing a combination of rides and many other attractions for entertainment. These are assembled for providing entertainment for a large group of people. They are bigger than some other city playgrounds or parks. They are organized for not only attracting children but also to attract adults, teenagers and even old people. These are generally built on the basis of one or more themes. The most common example of theme parks is the Atlantis and the American West. Quite often, the theme parks contain many sections. Each of these sections tells some different story. All the rides in a theme park generally go along the main theme of the park. The common example of it is the Walt Disney Worlds Magic Kingdom (Adams, 1991). Casinos Casinos are special buildings or vicinities meant for all sorts of entertainment like meetings, public amusements, dancing, etc. These also offer hotels, food beverages for its national and international customers. These casinos also offer the gambling tables or devices. These are recognized as business establishments whose prime business is gambling. After the governments of various countries lifted the ban from gambling, the establishments like casinos came into existence. The largest casinos of the world are situated in the city of Las Vegas. The primary aim of the public visiting these places is gaming and enjoying. In recent years, the structure and organization of the casinos have witnessed broad changes. The establishments have broadened their market segmentation. They are now designed to cater the entertainment needs of the whole family. Differences in the Marketing Attraction Strategies of the Theme parks and the Casinos The theme parks and the casinos are both meant for the enjoyment and entertainment of the public at large. The difference, which makes it compulsory for marketers to advertise it differently, is the segment and the type of customers it is intended to attract. The theme parks aim at attracting both the dependent and the independent people, who want to enjoy their lives while the casinos aim at attracting those persons who are independent and can take the decision on their own and are interested in gaming apart from enjoying the entertainment. The theme park usually markets and focuses its products towards the whole family. It particularly focuses on the adults, teenagers and children below the age of 21. In order to attract this segment of customers, the marketers place their advertisements in the places and articles widely used by the children, adults and the teenagers i.e. in the children magazines, on the rappers of the toys, on cartoon and music channels, etc. On the other hand, the casinos, for attracting its prospective customers, place the advertisements on the business journals, tourism websites, hotels, etc. For example, we can see the advertisements of the Disney theme park on the Cartoon Network but it is not possible for us to see the promotion campaigns of the casinos on these kinds of channels. On the other hand, we can notice the promotion campaigns of famous casinos on various gaming websites and business journals but these places do not register the promotion campaigns of the theme parks like that of Disn ey. The theme park is often positioned as a tourist destination for the whole family by both the management of the theme park and the governments of the countries. These are also the preferred destinations for the international and the national tourists. On the other hand, the casinos may or may not be regarded as a tourist destination by the government of any country. They may be developed and advertised by the businessmen at the places where tourists visit frequently. In this case, a casino will attract only that segment of customers, which is interested in gaming; no matter what other kind of family entertainment has been provided by the casino. For example, the Walt Disney Worlds Magic Kingdom has been projected as a tourist destination by the government of the USA. It is positioned as an entertainment destination not only for the children but also for the other sections of the society, while the city of Las Vegas has been positioned as an entertainment destination for the adults and the visitors above the age of 21. As a part of the promotional campaign to attract the maximum number of visitors, the theme parks resort to sponsoring of the events and the products, which are related to its target market. For example, the Disney sponsors the products of Nestle and tries to enhance the know-how of the customers regarding its existence, while the casinos try to expand their business by sponsoring the events like car races and various other games. For example, the UK based online poker and casino group, 32 Red Plc had entered into an agreement to sponsor the soccer team Aston Villa. This is the UKs one of the leading soccer team. This deal had helped the company to further build its brand through publicity on television as well as through the national press of Britain all around the world. The casinos, in order to attract and expand the existing as well as new customers, offer the promotions and reward cards. This not only helps them to attract and maintain the customers but also give word of mouth publicity to the establishment. While, the Theme Parks not only offer promotions and reward cards but also the ticket, package and resort discount coupons to the customers. For example, the Disney offers such rewards, tickets, resorts and package coupons to its customers. In order to attract more visitors and reach their target markets, the theme parks, advertise and promote their vicinities and products by placing their advertisements on a large number of media like television, video, the Internet, radio, print, brochures and collateral, billboards and cinema. Not even the smallest means of media has been left by the theme parks for attracting people from all walks of life. On the other hand, the casinos target only certain section of the society, i.e. the people who have the capacity to pay and game huge sum of money in various entertainment and gaming sections of their casinos. Therefore, they do not use all the means of Media for promotion. In very rare cases only, one can see the promotion of casinos on the billboards and brochures. For example, the WetnWild Water World places its advertisement on all means of the media including television, video, the Internet, radio, print, brochures and collateral, billboards and cinema, in order to attract mo re visitors (Marketing Strategy of WetnWild Water World, 2008), while most of the casinos in the US, apart from placing their advertisements in business magazines, take the help of the Casino Media Group for their global advertising needs. The marketing strategies of the theme parks are liable to changes all round the year. These strategies keep on changing with the occurrence of different events, vacations and festivals in different parts of the year; it is also possible that many theme parks change their strategies for different weeks of the month. For example, the marketing strategy of WetnWild has been different all through the years (Marketing Strategy of WetnWild Water World, 2008). On the other hand, it is not possible for the casino owners to change their marketing strategies as frequently as the theme park owners do. They do change their advertisement and other promotional campaigns during the year but a change in their strategy is restricted to only some of the festive events. It is also a common practice of the theme parks to appoint some brand ambassadors to their brand and promote them with their help, thus attracting a larger proportion of visitors from all round the world. For example, the Mickey Mouse is regarded as the brand ambassador of the Disney. On the other hand, generally, in the case of casino industry this practice of appointing a brand ambassador and then promoting their brand through them is not a common practice. They advertise with the help of their offerings and special features of their casinos (Effective Casino Marketing Makes All the Difference). Thus, from the above discussed points, it is clear that though both the theme parks and the casinos cater the entertainment needs, yet their market segmentation is different. Essay 2 Zoos and aquariums have been used as contact points for humans and the creatures existing in the nature. In general, zoos and aquariums are facilities where animals are restricted within a certain geographical area. These facilities are open to the public for viewing the creatures, both terrestrial as well as aquatic in an artificial habitat. At the same time, they also provide ideal conditions for the breeding and mating of animals. The experts working in these facilities have a variety of goals that includes bio-diversity conservation as well as public education. Among the premier objectives of these facilities, research, education, conservation and rehabilitation efforts are prominent. However, issues have been constantly raised against these facilities due to differences observed in their assertions and their actual implementation. On the other hand, it is observed that while some of these facilities are serious in the direction of protecting these creatures while others breed them specifically for the motive of displaying them to the visitors. Both these facilities have to deal with a huge variety of issues during their operations. In fact, these issues are common with all similar kind of facilities in various parts of the world. Among the major operating issues which zoos aquariums need to pay significant attention are: Public Safety Animal Safety Breeding and Conservation Activities Public Safety The issue of public safety is constantly gaining high priority for facilities like zoos and aquariums. In fact, it is a very crucial issue which needs to be addressed by the management and authorities of such facilities, in an effective manner. Generally, people, especially smaller ones tend to disassociate with each other while visiting these facilities. In order to address this problem, these facilities need to recruit a properly trained group of employees capable of taking care of young individuals. These facilities should be well acquainted with first-aid stations and walk-in clinics, in case any of the visitors gets injured or experiences a minor health problem. The management should ensure that adequate safety-arrangements are made for the visitors not only from the animals but from other dangers as well such as those related to fire and electricity in aquariums, particularly (Olney, Mace, Feistner, 1993). In addition, any kind of buildings, structures and other areas constructed within the premises of zoos and aquariums should be strictly maintained in safe condition. Moreover, the public visiting these facilities should not be allowed to enter any areas which could cause an unexpected risk to their safety. At the same time, the authorities managing these facilities should ensure that the pavements and walking lanes for the public visiting these facilities should be well maintained and properly taken care off, in order to avoid any kind of injuries. On the other hand, clearly visible warning-signals must be installed at appropriate places in aquariums zoos to minimize potential dangers. In the case of traditional theme parks, these problems were handled in a slightly different manner. For instance, tags are provided to the children, in case they disassociate with their parents. They also maintain proper arrangements of water in order to avoid any kind of accidents. The authorities also provide written instructions to the visitors prior to entering the park. The management should also hire professionals and some emergency services through which the management would be able to handle the critical situation and accidental cases in the zoos and aquariums. Animal Safety In Zoos, there are certain animal concerned service personnel, who are known as keepers. They make the diets of the animals and wipe off the areas in which animals are placed and at times nurture the young ones. They look for any kind of disease or damage caused to the animals. In addition to this, they also observe feeding pattern or any kind of alteration in the activities of the animals. Keepers also confirm that the people who come to visit the zoos should act responsibly to the animals. Keepers have to look after a large group of animals including Birds, Reptiles or mammals (Animal Care and Service Workers, 2008). In the aquarium, certain rules and regulations are exposed to the people visiting there to ensure animal safety including: Prohibition of tumbling of objects including coins, memento, garbage, etc. into the pools. Cleaning of hands is restricted prior or after feeding the animals Human refreshments are not allowed to be given to the animals. Feeding the animals with fish that have been dropped on the ground. Picking out of the brood from water for a better look of the animals. Restricting the people from touching the eyes and blowholes of the animals. A traditional animal theme park originated from the pleasure gardens that focused on entertainment of the public. Little importance was given to the safety of animals. They have now converted into amusement parks. Many groups like People for the ethical treatment of the animals (PETA) and Human Society of United States (HSUS) are devoted to the animal safety and they are quite significant for the animal safety in the theme parks. Breeding and Conservation Activities The zoos and aquariums bear a compulsion of making a straight contribution to conservation of the animals and aspire to become more effective in the process of conservation internationally. The World Association of Zoos and Aquariums (WAZA) have prepared World Zoo and Aquarium Conservation Strategy (WZACS). It is an appropriate manuscript that brings ex situ organizations in the stream of conservation of biodiversity and continued development. Their strategy offers a widespread idea for the zoos and aquariums all over the world and describes the standards and policies to attain the conservation goals (Building a Future for Wildlife, 2008). A direct action for enhanced habitats and increase in the number of target species, or indirect action like education, taking up of financial help and research to direct policy and practice can serve the purpose of conservation of the animals. Conservation of animal populations in zoos is carried out with the help of breeding and reintroduction. Zoos Aquarium help in setting up suitable social entities for good breeding and rearing, looking for the behavioral requirements and preparing the diet. Incorporating these features of husbandry, putting in practice the training programs along with making them acquaint to the environment and conducting research would enhance breeding and reintroduction process. This would aid to the identification of the suitable animals that need reintroduction in the wildlife (Building a Future for Wildlife, 2008).Traditional theme parks lack the proper researches on the breeding and reintroduction aspects of the conservation, which are important for the conservation of the animals. References Adams, J. A. (1991). The American Amusement Park Industry: A History of Technology and Thrills. Boston: Twayne Publishers. Animal Care and Service Workers, 2008. Retrieved May 10, 2008, from http://www.bls.gov/oco/ocos168.htm Building a Future for Wildlife, 2008. Retrieved May 10, 2008, from http://www.waza.org/conservation/wzacs.php#chapter2 Effective Casino Marketing Makes All The Difference. Retrieved May 10, 2008, from http://www.noels-isulong-seoph.com/effective-casino-marketing-makes-all-the-difference/ Entertainment Animals Animal Theme Parks, 2008. Retrieved May 10, 2008, from http://www.libraryindex.com/pages/2194/Entertainment-Animals-ANIMAL-THEME-PARKS.html Marketing Strategy of WetnWild Water World (2008). Retrieved May 10, 2008, from http://wetnwild.myfun.com.au/Schools/Project-Information/Marketing-Strategy.htm Olney, P.J., Mace, G. Feistner, A. (1993). Creative Conservation: Interactive management of wild and captive animals (Hardcover) (1st Edition). Springer Publishers.

Ballet :: essays research papers

?Audience: Parents who want to enroll their children in a ballet class for the first time.   Ã‚  Ã‚  Ã‚  Ã‚  As a child I was very active in ballet. When I first asked my parents to let me enroll in a ballet class, they were skeptical. They weren’t too sure of what a ballet class consisted of or what kind of exercise I would have to undergo. My parents researched in books and magazines, but they didn’t understand the ballet terminology. When they went to speak to a ballet instructor, they got a better understanding of what I would be doing in class. Now that I am older and have started to teach my own ballet class, I want my students’ parents to understand what the class consists of. I have written an easy-to-understand overview of a ballet class.   Ã‚  Ã‚  Ã‚  Ã‚  Technique levels in ballet fall into three categories: beginner, intermediate, and advanced. Students advance through the different levels according to their skill level. This is much like football. A football player begins playing in junior high, then moves up the high school level, and then the collegiate level.   Ã‚  Ã‚  Ã‚  Ã‚  Next, we move onto the barre, a rigid piece of wood or metal longer than it is wide. A barre is used to help give support; it may also be used as a handle. The barre is a well-designed step-by-step process which brings out the best in dancers muscular and mental receptivity. We will begin working with the feet, then the legs, hips, upper back, and torso. The barre helps the student concentrate on one leg at a time. It also helps the students gain confidence to help them balance on one leg at a time.   Ã‚  Ã‚  Ã‚  Ã‚  There are various exercises that can be performed on the barre (e.g., warming up the calf muscles or warming down after class). The tendu exercise helps to warm up the achilles tendon and calf muscles. The French word tendu means to slide the foot without lifting the toe from the ground while keeping both knees straight.

Immobilisation of Enzimes Essay -- Chemistry

Immobilization of enzymes is one of promising methods in enzymes performances enhancement, such as stability, recovery, and reusability. However, investigation of suitable solid support in enzyme immobilization is still the one of problems to prevent the reduction of enzymes activity. Polyethersulfone (PES) and aminated PES (PES-NH2) as novel materials for the immobilization were successfully synthesized. Structure of synthesized polymers were characterized by NMR, FTIR, and MALDI-TOF. The membranes based on PES and PES-NH2 with various pore sizes (from 10 to 600 nm) was fabricated to be applied as bioreactor to increase the immobilized lipase performances. The influences of pore sizes, concentration of additives, and the presence of functional groups on PES backbone toward enzyme loading and enzyme activities were studied. The largest enzyme loading was obtained by the immobilization of Mucor miehei onto PES-NH2 membrane composed of 10% of PES-NH2, 8% of DBP, and 5% of PEG (87 2.62 ï€  Ã¯  ­g/cm2). Activity of immobilized lipase was determined by hydrolysis reaction of pNPA and methanol to produce pNP which showed the hydrolysis reaction catalyzed by immobilized lipase onto synthesized PES (10%) membrane represented the highest enzyme activity value (568.48 mmol pNP min-1 cm-2). From the reusability test, the immobilized lipase onto PES-NH2 showed better constancy than the immobilized lipase onto PES by four times of reactions which indicated that this novel material is potential to be developed as bioreactor on enzymatic reaction. Keywords: Aminated PES, solid support, Mucor miehei, enzymatic reaction, lipase immobilization 1. Introduction Lipase, also known as triacylglycerol ester hydrolase (EC3.1.1.3), is one of inter... ...ovic, Appl. Microbiol. Biotechol. 49 (1998), 267-271. [23] L. Giorno, E. Drioli, TIBTECH 18 (2000) 339-349. [24] S.C. Stamatoglou and J.M. Keller, The Journal of Cell Biology, 96 (1983) 1820-1823. [25] M.G.Wolf, M. Hoefling, C.A. Santamaria, H. Grupmuller, G. Groenhof, Journal of Computational Chem. 31 (2010) 2169-2174 [26] T. Tosa, T. Mori, N. Fuse, I. Chibata, Biotechnology and Bioengineering. 9 (1967) 603-615 [27] L.A. Nelson, T.A. Foglia, W.N. Marmer, JAOCS, 73 (1996) 1191-1195. [28] G. Pozinak, B. Krajewska, and W. Trochimczuk, Biomaterials, 16 (1995) 129-134. [29] M.T. Sho, F. R. Eirich, H. Strathmann, and R. W. Baker, Journal of Polymer Science: Polymer Letters Edition, 11 (1973) 201-205. [30] D.S. Marsman, NTP Toxicity Report, 30 (1995) 5-93. [31] N. Handayani, N. Miletic, K. Loos, S. Achmad, and D. Wahyuningrum, Sains Malaysiana, 40 (2011) 965-972.

Causes of students sleeping in class hours

It is a bad habit Of each every one Of us, mostly we experienced it because Of many reasons, and social media is the major reason of our laziness. Social media is not always positive. Students usually multi-task while studying, they check their social media sites while on the process of studying. Their ability to concentrate on the task at hand is significantly reduced by the distractions in posting comments, tweeting and online gaming. Later on they will be totally distracted by their social media activities thus forget about the subjects that hey should focus on, in the first place.This is one very common problem faced by the students not only in this present era but most likely since the formal education was being taken and introduced. The popularity of social media can caught the attention of many students like us. There's no doubt that students are energetic and actively engaged in online communities such as: posting comments, tweeting and online gaming. A. Statement of the Prob lem Laziness occurred because our attention is caught by the social media and we're not aware that our interest in our studies is now losing. In this kind of search, we prepare some questions about this.What are the contributions of social media to the laziness of the students? Why is it that the social media is the number one cause of the laziness of the students? What can we do to overcome this bad habit? B. Hypothesis In this research, we give some answer on the following questions. This answer would be the possible answer of the students about this. For students, who always feel lazy, bored, not interested and sleepy during class hours. It is because they prefer using computers in useless things. Instead of using it on doing your homework, lessons, and projects.Some students feel lazy during class hours for the reason that they're lack of sleep and rest. Some of them are still using computers, browsing nonsense things or playing online games even if it is late at night. We can a void this laziness by having a motivation or a goal. By setting our minds that we should use computers in a good way. Don't use computers too much in doing our school works, we can still browse some information from a reference book. C. Significance of the Study We all know that we can avoid this kind of activity. This research can change their bad habit. This can help them to stay focus on their studies.This research provides awareness to those students who are always lazy when it comes to study but so energetic when it comes to social networking sites. This can also help them to know and realize that using computers for your school works has a bigger difference than using computers to any useless things. Eke, online gaming and always using social networking sites while studying, that's why they can't stay focus on their studies. D. Scope and Delimitation's of the Study Our research is focused on the contributions of social media activities to the jazziness of the students.Through this research we will have more knowledge and deep understanding about its contribution. The selected students of San Guillemot Academy from grade seven to fourth year are our respondents. Thirty (30) students from grade seven, thirty (30) students from grade eight, thirty (30) students from Third year and ten (10) students from fourth year. For a total of 1 00 respondents. Bored, not interested in class, not interested to the subject and sleepy because you're lazy and all you want to do is to use computer time to time.Chapter II Theoretical and Conceptual Framework Review of Related Literature Cutting back on sleep for school work is counterproductive Students who Stay up late to cram for a test or finish a project have lower comprehension and worse performance in the classroom as a result, research shows. By Mary Mclean August 22, 2012 Los Angels Times The old aphorism that â€Å"you snooze, you lose† doesn't apply to students who stay up late to cram for a test or finish a class project. New research shows that sacrificing sleep for school work is a bad trade.Researchers from Class Jane and Terry Semen Institute for Neuroscience and Human Behavior enlisted students from three Los Angels high schools to help them figure out whether academic performance suffered the day after a late night of studying. It turned out their hunch was correct: Lost sleep resulted in less comprehension during class and worse performance on tests, according to their report, published online Tuesday in the journal Child Development. â€Å"Sacrificing sleep for studying seems to be counterproductive,† said Andrew J.Fulfilling, a developmental psychologist at UCLA and the stud's senior author. The researchers gave 535 teenagers checklists to keep track of their sleep and duty time for three 14-day periods when they were in ninth, 10th and 12th grades. The UCLA team found that regardless Of how much time a high schooled normally spends on homework each day, a student who gives up sleep for extra study time will have trouble the next day understanding material in class and be more likely to struggle with an assignment or test the opposite of the student's intent.The researchers didn't quantify the increased risk for academic problems following a longer-than-usual study session, but they said the number of problems was â€Å"surprisingly greater. † The allegations held up no matter how academically ambitious the student was, as measured by the amount of time spent studying on a typical day, and it became stronger as students progressed through high school. The results rang true to Aka Daniels, a college-bound senior at the Los Angels Center for Enriched Studies, a Mid-City magnet school. On occasions when she's stayed up late to study, she's had more trouble absorbing material in class, she said. I'd have to retrace myself at night,† she said. The finding â€Å"makes a lot of sense,† said Mona el-Sheikh, a professor of human velvet een and family studies at Auburn University whose research includes sleep. Several new studies are showing that the quantity and the quality of sleep are important for remembering new information and consolidating learning, she said. Students who get too little sleep don't have enough time to process what they study, she added; even just one night of sleep deprivation can have a negative effect.Parents should do what they can to make sure their children have sufficient and consistent sleep, she said. Fulfilling said he could not disclose which schools took part in the research. The dents varied in ethnic and economic backgrounds, as well as in their level Of academic achievement. Their checklists revealed that study time did not change over the course of high school -? the average was just over an hour per day -? but sleep time decreased by an average of 41. 4 minutes. Ready, willing, and able?Sleep hygiene education, motivational interviewing and cognitive behavior therapy for inso mnia in an Australian high school setting Journal Article By Mineral Cain Publication: Education and Health Date: 2012 Cognitive behavior therapy for insomnia is well-regarded as an effective retirement for insomnia in adults. Previous studies also suggest that CB-I can be successfully applied to adolescents experiencing insomnia and other sleep problems, which most commonly involve delayed sleep timing. The recommended treatment involves a combined program of morning bright light therapy, stimulus control therapy, and education about sleep hygiene.Improving sleep pattern regularity by getting up earlier on weekends (I. E. , at a time closer to the weekday wake-up time) can play a particularly important role in increasing total sleep time during the week and decreasing daytime leafiness. Recent research suggests that the school classroom may be a promising arena for the dissemination of sleep interventions for adolescents. However, many of the earlier studies in this area have been plagued by problems such as inappropriate outcome measures, small sample size, lack of control group, and lack of follow-up data.Reporting has also been poor, with a number of studies presented only in abstract form. Results have been mixed: some studies showed improved knowledge about sleep, despite having no data about actual changes in sleep habits or behaviors; another duty measured sleep habits but found no change from pre- to post- treatment. Finally, some studies found changes in sleep habits from pre- to post-treatment, although these results must be interpreted with caution due to the previously mentioned problems of small sample size, lack of control group, and lack of follow-up data.A series oft studies conducted by researchers at Flinders University in Adelaide, Australia, attempted to overcome the limitations of previous research by conducting randomized controlled trials evaluating school-based intervention programs aimed at improving the sleep of adolescents. Full det ails of these studies can be found in earlier publications; however, an outline of the main findings are presented here, along with recommendations for others planning school-based interventions for adolescent sleep problems.Impact of Delaying School Start Time on Adolescent Sleep, Mood, and Behavior Journal Article By Judith Owens Publication: Arch Pediatrics's Med Date: 2010 Objective: To examine the impact of a 30-minute delay in school start time on adolescents' sleep, mood, and behavior. Design: Participants completed the online retrospective Sleep Habits Survey before and after a change in school tart time. Setting: An independent high school in Rhode Island. Participants: Students (n=201) in grades 9 through 12. Intervention: Institution of a delay in school start time from 8 to 8:30 AM.Main Outcome Measures: Sleep patterns and behavior, daytime sleepiness, mood, data from the Health Center, and absences/tardiest. Results: After the start time delay, mean school night sleep d uration increased by 45 minutes, and average bedtime advanced by 18 minutes (95% confidence interval, 7-29 minutes [24th=3. 36; PC the percentage of students getting less than 7 hours of sleep decreased by 79. 4%, ND those reporting at least 8 hours of sleep increased from 16. 4% to 54. 7%. Students reported significantly more satisfaction with sleep and experienced improved motivation.Daytime sleepiness, fatigue, and depressed mood were all reduced. Most health-related variables, including Health Center visits for fatigue-related complaints, and class attendance also improved. Conclusions: A modest delay in school start time was associated with significant improvements in measures of adolescent alertness, mood, and health. The results of this study support the potential benefits of adjusting school schedules to adolescents' sleep needs, circadian rhythm, and developmental stage. Middle School Start Times: The Importance of a Good Night's Sleep for Young Adolescents Journal Article By Amy R.Wolfs Publication: Behavioral Sleep Medicine Date: 2007 With the onset of adolescence, teenagers require 9. 2 hrs of sleep and experience a delay in the timing of sleep. In the â€Å"real world† with early school start times, however, they report less sleep, striking differences between their school-weekend sleep schedules, and significant daytime sleepiness. Prior studies demonstrated that high coolers with later school starts do not rather delay bedtime but obtain more sleep due to later wake times. This study examined sleep-wake patterns of young adolescents attending urban, public middle schools with early (7:1 5 a. . ) versus late (8:37 a. M. ) start times. Students (N = 205) were assessed at 2 time periods. Students at the late- starting school reported waking up over 1 hrs later on school mornings and obtaining 50 min more sleep each night, less sleepiness, and fewer tardiest than students at the early school. All students reported similar school-night bedtime , sleep hygiene practices, and weekend sleep schedules. Related Studies Sleep Complaints Affecting School Performance at Different Educational Levels By James F. Page and Carol F.Swastikas Published online 2010 November 16. Prepossessed online 201 0 July 21 Abstract The clear association between reports of sleep disturbance and poor school performance has been documented for sleepy adolescents. This study extends that research to students outside the adolescent age grouping in an associated school setting (98 middle school students, 67 high school students, and 64 college students). Reported restless legs and periodic limb movements are significantly associated with lower Spa's in junior high students.Consistent with previous studies, daytime sleepiness was the sleep variable most likely to negatively affects high school students. Sleep onset and maintenance insomnia were the reported sleep variables significantly correlated with poorer school performance in college students. This s tudy indicates that different sleep disorder variables negatively affect performance at different age and educational levels. Keyset;rods: adolescent, college, sleep, restless legs, school, insomnia, GAP Introduction A growing body of work documents the association between disordered sleep and school performance.Students who report insomnia, inadequate sleep, daytime sleepiness, irregular sleep patterns and/or poor sleep quality do not perform as well in school as others (Blue et al. , 1990; Link and Nicolai- Israel, 1995; Hoffman and Strength, 1 997; Wolfs and Sarandon, 1 998, 2003; Shin et al. , 2003; Mailman,2005). Children enrolled in remedial school programs report significantly more sleep problems (Blunder and Chervil, 2008). Reported abnormalities in sleep including sleep latency [SSL]>mini and more than one arousal per night at least two nights/week have shown an association with an increase in school failure rates (Kahn et l. 1989). A large study in the Spanish secondary sc hool system (N=11 55, mean age 14) found a significant correlation between class failure and sleep complaints, and morning sleepiness (Solaced et al. , 2005). Better school performance is associated with more time in bed, better sleep quality, fewer nighttimes arousal, less napping and less difference between weekday and weekend sleep times (Link and Nicolai-lesser, 1 995; Hoffman and Strength, 1997; Wolfs and Sarandon, 1998).The association between sleep complaints and poor school performance is supported by in-lab experimental studies that demonstrate negative effects for sleep deprivation, sleep restriction, and sleepiness on laboratory measures of motor skill, memory, attention and problem solving in children and adolescents (Shades et al. , 2002; Teaser et al. , 2002; Sarandon et al. , 2004). Experimental restriction Of sleep in students (ages 6-12) has been shown to lead to academic difficulty in the classroom as well as increased severity of school related attention problems (Fallen et al. 2005). There are suggestions in the literature that sleep variables affecting school performance differ based on age and educational level. In seven year olds, short sleep duration is associated with higher emotional liability (Nixon et al. , 2008). Adolescent aged delayed sleep phase develops at the onset of puberty with the associated daytime sleepiness affecting school performance in the high school aged population (Wolfs and Sarandon, 2003; Mailman, 2005). In a large study of Canadian high school students (N=3,235, mean age 16. ) twenty-three percent of students felt that their grades had dropped in high school because of daytime sleepiness (Gibson et al. ,2006). A similar study in Korean high school students N=3,871 , mean age 16. 8) reported excessive daytime sleepiness (DES) to be present in 15. 9% of students. DES was significantly associated with perceived sleep insufficiency, two or more insomnia symptoms and low school performance (Joy et al. , 2005). The p roportion of students reporting insomnia appears to increase with increasing age and higher educational level.Among Japanese adolescents, both difficulty initiating sleep and reported insomnia gradually increase from 7th to 12th grade (Kanata et al. , 2006). Up to 30% of college students report chronic Severe sleep difficulties including both daytime sleepiness and insomnia with 1 1 % meeting criteria for delayed sleep phase syndrome (DADS) (Brown et al. , 2001 , 2006). Sleep disturbances are likely to continue to affect school performance in adults. Cognitive function test scores have been noted to fall in both medical students and residents after sleep deprivation (Wallach et al. 2003). Disordered sleep has also been noted to effect behaviors other than school performance. For example, daytime sleepiness was shown to negatively affect student participation in extracurricular activity (Gibson et al. , 2006). Studies have documented the effect of disordered sleep on the behavioral a nd emotional performance of elementary' school children (Meandered et al. , 2006; El-Sheikh et al. ,2007). Children with fragmented sleep score lower on tests of neurologically functioning and have increased parent-reported levels of behavior problems (Shades et al. 2002). In adolescent boys reported tiredness and sleepiness associated with lower perceived academic performance is also associated with negative mood states, problematic alcohol use, perceived mistreatment or abuse, antisocial behavior, intention to use or current use of illegal drugs, ND feelings of isolation (O'brien and Mindful, 2005; Anyone et al. , 2007). Treatment protocols proposed and utilized in the treatment of sleep disturbance in students A variety of treatment protocols have been proposed for general application in student populations.The finding that early high school start times are associated with student reports of less sleep and increased sleepiness has led to proposals for changes in school start time s (Dexter et al. , 2003; Joy et al. , 2005). In some states and communities school Start times have been changed based on legislation. It is currently unclear hither this approach leads to an improvement in school performance (Liaison et al. , 2002). In elementary students treatment suggestions for sleep complaints include attempts to resolve the marital conflicts (El-Sheikh et al. , 2007).Emphasis on the behavioral basis of daytime sleepiness in high school students has led to the development and application of co-educational programs emphasizing sleep hygiene (Joy et al. , 2005; Gibson et al. , 2006). Melatonin used as a pharmacological treatment for adolescents aged 10-?1 areas in the treatment of DADS has been shown to exult in fewer of these students reporting school difficulties (Ginsberg et al. ,2006). Some studies have suggested, based on data derived from high school studies, that co-educational treatment approaches and delayed class start times be utilized in the treatment of college students (Brown et al. 2006; Gibson et al. , 2006). In the effort to improve school performance at all educational levels, there appears to be a tendency to apply one-size-fits-all programs for the treatment of sleep disturbance based on data from high school studies (Brown et al. , 2006). This study presents data evaluating the association between questionnaire-reported sleep disturbances and school performance in three separate groups of students extending from grade 6 through college (age range 10-?54).It is the authors' hypothesis that the sleep variables affecting school performance in elementary school and junior high differ from those affecting school performance in high school, and those affecting college students. If this hypothesis is correct, it becomes increasingly important that future research studies and treatment protocols should clarify the age and educational level association of sleep disorder variables with school performance. Materials and Methods Th ree samples of students were analyzed for this study: middle school (grades 6-8), high school (grades 9-11) and college students.The first samples were assessed in the science and heath classes at associated middle and high schools in Pueblo, Colorado near the end of the 2005 school year. The college sample was assessed in psychology, nursing and medical classes at the local community colleges as part of an invited presentation on â€Å"Sleep in Young Adults† in 2007. Although all three studies used the same questionnaire instrument, because of differences in the settings, statistical imprisons were made within, but not across the three educational levels.An RIB approved, 18-question frequency-based pediatric sleep disturbance questionnaire, based on validated and indexed questions (Chervil et al. , 2000, 2003; Page et al. , 2007), was used for all three samples. The questionnaire consisted of five ordinal response categories: I-?never; 2=rarely (once a month); 3=sometimes (o nce a week); 4=occasionally (twice a week); 5=always (every night). In order to simplify interpretation of the data and reduce categories with small numbers of responses, we aggregated the sleep ATA to compare response categories 3-5 to categories 1 and 2.This differentiated those who reported having the sleep problem at least once a week from those who had it less often. Assessment of school performance was based on self reported GAP (Range 2. 0-4. 0), which is a common method for defining academic performance in sleep research (Blue et al. , 1990; Hoffman and Strength, 1997; Wolfs and Sarandon, 1 998; Mailman, 2005). Although questionnaires were distributed to 238 middle and high school students, only 165 (69. %) reported their GAP While only the students porting GAP could be analyzed for this study, chi-square analyses revealed that none of the sleep variables differed significantly between those who provided GAP data and those who did not. In addition, a proportion of post- seco ndary school students were enrolled in either nursing or medical training programs that did not rate performance based on GAP and therefore could not be included. This study included 98 junior high students (Grades 6-8), 67 high school students (grades 9-11) and 64 college students (mean age 27. , range 17-?59). GAP was not normally distributed and therefore was split at the Edwina to form two groups within each educational level: Low GAP and High GAP. Within each of the three educational levels, chi-square analyses, using Fisher-exact one-sided tests, were run to compare each of the sleep disturbance variables by GAP (low or high). Results Table 1 displays descriptive information for demographic and sleep variables for the three groups. Notably, there were more Hispanic students in the two younger groups and more African American and white students in the college group.There were also substantially more males in the college group than the two younger groups. However, within each ed ucational group, there were o significant differences in age, ethnicity or gender by GAP. For all three groups, the most common sleep associated problem was feeling unrepressed/tired in the morning, followed by having trouble waking up in the morning. The least common behaviors were trouble with breathing when sleeping and taking sleep medication. Table 1 Demographic and sleep variables for all three groups.