Columbia Sportswear Company Essay example -- Corporate Profile

Early to bed, early to rise, work like hell and advertise- Gert Boyle, prexy of capital of South Carolina SportswearColumbia Sportswear Company (Columbia) is a loss leader in the competitive active outside apparel industry. A come with propelled by their differentiation outline, leveraging innovation, brand equity, and strong marketing in the design, manufacture, and distri exception of outdoor apparel. Columbias product lines include everything from overclothes and footwear to camping equipment and skiwear. It has grown from a small hat fraternity in the 1930s into a company with a global strategy and a physical and online presence spanning Asia, Latin America, Africa, and Europe.To fully appreciate the growth of Columbia from a corporation that was a niche manufacturer of outdoor clothing aimed at fishermeninto an international brand and publicly traded powerhouse, (1) one essential understand the level of perseverance, work ethic, dedication, and attitude of one Gertrud e Boyle now 87, but still One Bad Mother. (Exhibit1) Gert Boyle took over the family business in the mid-seventies after the sudden death of her husband. A candid and straight person, Boyle has lots admitted that, having never worked a day in her life, she had no idea what to do when she first began running the company. (2) Despite her lack of experience, Boyle helped turn Columbia from a company near bankruptcy and collapse into a billion long horse publicly traded organization. Along the way she relied on her natural business perceptiveness and perseverance, overcoming trials such as family tragedy and even an attempted kidnapping. Columbias corporate culture and business personality reflects a great fuck of the ideals which Gert Boyles leadership had imbued into the company. ... ...loomberg.com/news/2012-02-07/collective-brands-said-to-pare-pool-of-bidders-to-10-ahead-of-second-round.html?cmpid=yhoo.41. Regenold, Stephen. Gear Junkie. Columbia calls B.S. on clear In dustry. Online November 10, 2010. Cited April 20, 2012. http//gearjunkie.com/columbia-sportswear-2011-electric-heated-jackets.42. Larson, Erik. Columbia Sportswear Files European Antitrust Complaint W.L. Gore. Bloomburg L.P. Online June 13, 2011. Cited April 20, 2012. http//www.bloomberg.com/news/2011-06-13/columbia-sportswear-files-european-antitrust-complaint-w-l-gore.html.43. REI. 2009 Stewardship Report. REI Inc. Online 2010. Cited April 19, 2012. http//www.rei.com/stewardship.html.44. Columbia Sportswear Company. Columbia. About Us. Online April 18, 2012. Cited April 23, 2012. http//www.columbia.com/About-Us/About_Us_Landing,default,pg.html.