EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the counsel of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfillment of the urgency for Professional sell skills in Retail management security This is to certify that the present study organic evolution of multi track sell is carried out by Manav badhwar Batch (08-11). I am glad to forward this partial fulfillment for professional sell skills. Project guide: Ms Manita Matharu Acknowledgement I would same(p) to magnetic core all-inclusivey acknowledge my gratitude and thanks to my instructor who took active part in accomplishing my project. At the very outset, I wish to thank Ms Manita Matharu, who helped me to choose such an arouse topic to make water upon as a full fledged project and steer me at each touchstone interacting with him gave me a completely various view to look at a subject, throug hout its completion. She helped me in giving all the needful in formation in a very accommodating manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi track retail gives an opportunity to overcome the limitations of primary existing format of retailing. 2. How multi television lane helps the companies to increase their share in market. 3.
How retailers can modify their customers shopping experience by employ multi channel approach . 4. How multi channel has helped ret! ailers to reduce its cannibalization & increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. circuit card OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you unavoidableness to get a full essay, order it on our website:
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