Marketing communication strategy for a shoe company

PRODUCT Diggaroo tog ar Australian sports premium shoes do from kangaroo trounce. Diggaroo is Colorful and funky athletic shoe. Surprisingly respective(a) and applicative for sports and casual wear. Because Diggaroo shoes argon made from kangaroo lash they ar soft, light, durable and flexible by nature. Properties of the kangaroo trounce: kangaroo leather is by far the best leather world wide. Its eccentric cereal structure and features of softness, lightness, extraordinary strength, flexibility and durability is sourced from animals that life story in the wild. There argon two different species of kangaroo which ar selected in a year basis infra(a) strictly controlled and monitored national government program. Kangaroo leather production Kangaroo is a unique screen/ unclothe produced in Australia. Kangaroo hides are exported raw or that delightful in Australia into leather and leather products. Recent years crack up seen an increase in the number of hides remaining in Australia for hike up processing and a larger amount of kangaroo leather and leather products being exported. Kangaroo leather products are renowned for their strength and are in high demand in the footwear persistence. The kangaroo manufacturing offers huge environmental and economic benefits to the arid rangelands. Yet it comes under constant attack from radical animal liberationists. These attacks, if unchecked, have the potentiality to harm industry growth.

Diggaroo needs to continually focus on ensuring the general public is informed about management practices to encourage them for being extinct. TARGET MARKET Diggaroo is tar stiring two c! ommunity segments young adults aged 18 to 25 and adults aged 25 to 45. * Young adults between 18 to 25: these are college or university students witch power of eruditeness comes from there parents money or their full or region time job. They are targeted because they are in the search of a higher standard of living. therefrom they like buying... If you want to get a full essay, rove it on our website: OrderCustomPaper.com

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