Executive Summary: General Motors AUTOnomy Project

Executive Summary: General Motors AUTOnomy Project GMS STRATEGY FOR DEVELOPING FUEL CELL engineering General Motors (GM) has invested heavy in technology to reduce emissions and vehicles ply by woof force outs. Interest in resource fuels was improved, driven by leash factors: the concern over babys room gas emission, the increase addiction over US on oil and the concern that world-wide demand for fuel would outstrip supply. GM has developed their schema while facing many uncertainties regarding overbold alternative simple machine technologies. In 1990, GM begins the maturement of electric and battery-powered vehicles. prone the high cost and especial(a) range, sales were disappointing. In 1997 GM develops its own fuel- mobile rally stack technology including first fuel electric stall car prototype HydroGen1. The first mover strategy gave the caller-out the capability to use patents and intellectual property difficult to love seat from competitors. By 2000, the US market has matured and foreign aspiration has eroded the market share of the three domestic players to less(prenominal) than 60%. In 2000, GM started potential working on the port between design and technology considering three all authorised(p) aspects for the sweet car: safety, environment and performance. GM developed the judgement of a skate.

Combining a fuel prison cell-based skateboard and drive-by-wire technology allows the body and chassis to be completely separate. This revolutionary pattern represented a new business puzzle option in the automotive industry. This project was called AUTOnomy with i mportant implications: decline of large p! lants and reduction of cost. By 2003, the fuel cell course represented the largest innovation program in GM in the automobile industry trying to manage the alteration to a completely different source of power - the heat field of study fuel cell. GM spent 6% of sales per annum on research and development. Many challenges needed be work earlier fuel cell cars would be viable. First, the cost of fuel cell was too high for...If you want to get a practiced essay, order it on our website: OrderCustomPaper.com

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