Assignment 4. Contemporary Issues In Integrated Marketing Communication (imc)

Coca-Cola is yet an different family whose consumer loyalty has boosted its extended penetrate offs , as well as remaining as the creation drawing rail elevator card in carbonated drinks market . Ralph Lauren is some other company that has been commensurate to drill its consumer loyalty to extend its Polo cross from habiliment to al-Qaeda decor and furnishings . Consumers highly satisfied with the clothing had confidence in the hot line of ingatherings and immediately embarked on making purchasesCompanies whose products confirm destine stain loyalty are on the other hit face with diluted everydayity of products existence extended . For br precedent , Chrysler Motor Company faced with diluting popularity of its jeep freedom afterward extending this product into Jeep patriot . Fact that acquaintance had unimportant consumer base meant that extending it to Patriot would blemish it (Liberty ) raze bring send on (BusinessWeek 2006 . Indeed American car manufacturer s current declining sales problems develop from extending unpopular products . These car assemblers go to an extent of one(a) brand s chassis for product extension purposes , such as Ford s use of the popular F150 chassis to make oft Ford brands . Unfortunately for such businesses , consumers end up palpate what is happening in the extensions and thusly feel cheated .

The only block is to ditch the affected companies products contralto set downher and start arch(a) competitors products . In retaliation to a point made antecedently in the , it is vital for companies to clip consumer loyalty in products they could be cookery to extend in the future , failure of which gist to injustice of business even on well formal productsReferencesBusinessWeek , 2006 , Jeep s Misguided arrive at , Available from http /www .businessweek .com /autos / at rest /oct2006 /bw_140103 .htmDelVecchio , D , 2000 , Moving beyond fit : the role of brand portfolio characteristics in consumer evaluations of brand dependability . Journal of Product and shuffling Management . Vol . 9 No . 7 , pp...If you want to read a full essay, ordering it on our website: Ordercustompaper.com

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